A Google Business Profile can help eligible businesses present useful information to customers on Google Search and Maps. The profile works best when its information is accurate and connected to a useful website.
Keep the core information accurate
Business name, category, hours, website and other profile information should reflect the real business. Avoid adding promotional claims that cannot be supported.
Use the website as the detailed destination
The profile can introduce the business, while service pages on the website provide more detail. Linking customers to a relevant service page is often more useful than sending every visitor to a generic homepage.
Add useful business content
Photos, service information and updates can help customers understand what the business does. Content should be genuine and relevant to the business.
Ask for genuine reviews
Businesses can invite real customers to leave reviews in accordance with Google's policies. Do not create or purchase fake reviews, and do not publish fabricated ratings on the website.
Understand local ranking uncertainty
Local results vary with the search, the searcher's location, competition and other factors. A good profile is an important foundation, not a guarantee of a particular position.
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